Driving a Bold Multi-Channel Campaign across Dubai

Tokio Marine is a global insurance provider headquartered in Japan with regional offices in Dubai, Mexico, the US and Europe. The group maintains a market cap of $81 billion and a headcount of 4,300 employees worldwide.

With a 40-year presence in the UAE, Tokio has longstanding ties to the region, but needed fresh insight for a new campaign to improve brand recall and highlight its core competencies across the Automotive, Home and Business insurance sectors.

We created a smart yet playful campaign featuring vibrant visuals displayed across the busiest highways in Dubai and other high-visibility areas, along with a targeted range of social media and digital activations across the region.