Drawing Inspiration for the Future of Dubai

In a collaboration between Dubai Culture and Expo 2020, we were asked to create content that would highlight local talent as part of one of the biggest cultural events in Dubai’s history.

We created ‘ReImagined’ – commissioning local artists to project Dubai’s cultural, historical and future aspirations onto key landmarks and Expo pavilions, creating a window into their imagination.

Through each photograph (where their artwork met the real-world location) we were able to link reality and imagination – tying in the Expo tagline of: Connecting Minds, Creating the Future.