& EXPO 2020
Community Illustration, Campaign
DUBAI CULTURE & EXPO 2020
In a collaboration between Dubai Culture and Expo 2020 we were asked to create content that would highlight local talent as well as highlight one of the largest events in Dubai’s history.
In response we created ‘ReImagined’ where we commissioned local artists to project Dubai’s cultural, historical and futuristic aspirations onto key landmarks and pavilions, creating a window into their imagination. The execution of their illustrations was the final photograph where we were able to link the real world with their imaginative world in a connected photograph tying in the Expo tagline 'Connecting Minds, Creating the Future.'