Designing Qatar’s Flagship Digital Government Event

Qatar Digital Government (QDG) seeks to provide a better life for Qatar’s citizens and visitors by leveraging technology to deliver more efficient and effective government services.

We were engaged by QDG to deliver the brand identity and key visual elements for an event that brings Qatari government figures with digital innovators, business leaders, tech entrepreneurs, smart city visionaries and more.

Our design stemmed from the core of the QDG philosophy – to harness technology to improve lives. This informed every aspect of the identity, colours and tone of the event across all activation points within the physical event space and all digital touchpoints. Each element encourages collaboration, inclusion and innovation.