QATAR DIGITAL

Identity, Branding, Campaign, Activation

QATAR DIGITAL

Qatar Digital Government (QDG) seeks to provide a better life for the community by allocating technology to offer innovative solutions that meet the needs of the public quickly and utilizing the tools needed by employees in government entities to provide distinguished, effective services on a global level. To achieve this, we have been collaboratively working with QDG and Messe Frankfurt to develop an annual event.

 

The strategy was built from the core of the QDG philosophy, building on this to create the identity, colours and tone of the event across all activation points within the physical event space and digital touchpoints.