Challenging the “Soda Quo”

Ping! is a dynamic new soda brand that aims to shake up the entire carbonated drinks scene. It offers 6 unique fruit flavours that are low in sugar, but high in flavour.

We’ve been with Ping! since its inception – crafting its identity, colours, packaging, tone of voice and the personality of its flavours. Every element of this branding story is crafted around its core beliefs of delivering fun times and giving customers the energy to innovate and be their best selves.