A New Look for a Global Presence

Permira is a British global investment firm advising funds with a total committed capital of approximately €47 billion.

After completing its latest push for international growth, Permira needed a full rebrand to better reflect its global presence. After creating this new branding concept we assisted in activating it across 15 Permira offices worldwide.

Most recently, we refreshed over 150+ icons used across all Permira business units, along with refreshed guidelines whilst also creating a set of animated icons that can be used across all their digital and presentation platforms.