Icon Design, Branding
Permira is a British global investment firm. Founded in 1985, the firm advises funds with a total committed capital of approximately €47 billion. The Permira Funds have made over 250 private equity investments which include Zwift, TeamViewer, Klarna, Dr. Martens and Engel & Volkers to name a few.
After completing a full rebrand, we have been working with Permira in activating the new brand across 15 global offices. We refreshed over 150+ icons used across all their business units to follow the new refreshed guidelines whilst also creating a set of animated icons that can be used across all their digital and presentation platforms.