A Future-Ready Rebrand

UAS provides clients with personalised trip planning, executive travel support and air charter services covering 31 countries globally (headquartered in Dubai, UAE).

With its brand having remained relatively untouched since inception, UAS wanted to strike out in a bold new direction, injecting fresh energy into its wider narrative and client communications style.

After close consultation, we designed and delivered a wholly refreshed branding strategy and purpose, focusing intently on the future of air travel. This included a set of visual brand guidelines reaching across print, digital, social, motion and physical spaces.