Cleaning out the Competition

Make way for the new kid in town! From inception, plucky Dubai-based startup The Fab Crew had to find a way to stand out from the innumerable other cleaning companies easily discovered online.

In collaboration with the client, we built a brand identity around the superhuman efforts of each Fab Crew member, putting them front and centre. Embracing a unique illustration style, we gave each of the team a superhero avatar and bio that brings the core vision and offering of the company to life.