THE FAB CREW

The Fab Crew is the new kid in town. A new start-up that had to stand out from the numerous other cleaning companies it competes with. In collaboration with the client (Fabrizio) we identified creating the identity around the superhero efforts of their team to highlight the core vision of the company by putting the cleaning team as the core focus of company.

To achieve this, we developed a unique illustration style for the superhero characters to bring the team front and centre of what they deliver.