MAX Detergents Powering Clean, A Bold Identity for MAX Detergents
PACKAGING Brand Identity • Packaging Design • Activation
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PROJECT

Branding and
Packaging Design

Client

Sparx

Sector

FMCG

Showcasing Maximum Efficiency for a Bold New Cleaning Line

MAX Detergents provides reliably effective yet sustainable washes across its full range of deep clean laundry products and multi-surface sprays. Owning brand Sparx were eager to showcase their proprietary technology that backs this claim.

This tech-led theme formed the basis of our brand identity proposal. We developed a range of packaging designs that give any prospective consumer a clear understanding of the technical capabilities and wider benefits of MAX Detergents.

Brand Development

Brand Guidelines

Packaging Design

Print Design

Graphic Design & Artwork

Motion Graphics

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