Prepping a Young Brand for its Next Growth Stage

Capable Care provides independent home healthcare to deliver a “positive aging experience” for all its customers.

This startup from Denver came to us to refresh its branding as its rapid growth required a new set of visuals and communication guidelines to better align with its expanding customer base and service offering.

We rebuilt their brand identity by retaining original elements that existing customers valued, while incorporating a broader range of graphic elements needed to provide flexibility as Capable Care grew to encompass new services and locations.