Sift Hair Care
Branding SIFT, Intelligent Haircare with Confidence
PACKAGING
Brand Identity • Packaging Design • Activation
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PROJECT
Branding and
Packaging Design
Client
Sparx
Sector
FMCG
Crafting a Pioneering Haircare Product Line
SIFT is a new product line from overarching brand Sparx that harnesses the power of AI to create enhanced hair formulations offering superior hydration, strength, and shine.
The differentiating strength of SIFT is born in the laboratory. Accordingly, we designed a branding identity that clearly presents the benefits of this innovation-focused R&D approach.
Through simply yet sleek packaging and messaging, SIFT consumers quickly grasp how its “hair science” will lift their haircare regimen.
Brand Development
Brand Guidelines Design
Creative Packaging Design
Print Design
Graphic Design & Artwork
Motion Graphics Production
