Building a Brand Inspired by Mythology

The Midgard brand represents a novel approach to body care, with a coordinated lineup of hand creams, gels and body soaps crafted with high-quality organic herbs and botanicals designed to maximise wellbeing as well as personal cleanliness.

Working closely with overarching brand owners Sparx, we developed a full range of packaging and visuals following the deeper theme of nature-based care combined with a touch of ‘mythological magic’. Built around a logo that evokes Yggdrasil, the fabled Norse Tree of Life, we created a powerful new offering for the Sparx personal care offering.