Crafting a User Journey from Curiosity to Conversion

BitcoinIRA is a privately funded financial services technology platform based in Los Angeles. It is the world's first cryptocurrency retirement platform, allowing customers to invest in Bitcoin, Ethereum, Litecoin, and more, all tax-free within their crypto IRA (Individual Retirement Account).

BitcoinIRA needed a new marketing approach that delivered clarity above all – cutting through the ‘noise’ of the crowded US retirement savings market. Working closely with their marketing and sales teams, we were able to craft user journeys that would inform and engage key customer segments. This approach has helped convert countless casual browsers into confirmed BitcoinIRA investors.